Pop Music; Packaging, and Pro-active Innovation

How is it that from just a few music notes; scales and chords, a seemingly endless variety of tunes and music can be achieved, and with the exception of a few new substrates, innovative packaging still continues to surprise us.

You would have thought that after all this time and the number of packaging companies involved, every conceivable pack had been developed and created, but even if you take the most basic rectangular box, new tunes are still being played on it.

Take the new fold flat rigid box with integral PET hinged lid, which offers numerous advantages over conventional rigid boxes in Price; Design & Print, Logistics, and Environment.

You can’t ask for much more than that, so we will continue to keep thinking outside the box and surprise our customers.

Now where did I put my guitar?