All posts by Ian Jamie

Why M&S Prefer Staeger Clear – Ian Jamie

The reason why M&S like Staeger’s transparent packaging for their Easter egg range is because it gives 360 degree viewing of their heavily decorated artisan eggs. Normally the PET would be left unprinted to aid recyclability and the board base would be made out of metpol, printed, to tie in with collection range colours. Staeger have become very experienced in combining PET outer sleeves with PET vac forms and cardboard and are considered the No 1 choice for developments of this nature. Most of the M&S easter products are produced by Staeger

M&S Easter eggs are not ordinary, they are carefully crafted and exquisite to look at. Hiding their eggs behind cardboard would waste the huge marketing opportunity the eggs themselves give

Staeger ‘s PET (Recyclear) ties in with plan A, it is recyclable and is recycled from London closed loop’s bottle waste. All in all a great result.